| 1. Goals: What do you hope to accomplish through this Web site? Be specific. |
|
| 2. Entry to site: How will your visitors find your Web site (published ads, search engine, etc.)? |
|
| 3. Messages: What are the key messages you would like site visitors to come away with? |
|
| 4. Barriers: What might make it difficult to persuade your audience of these messages? |
|
| 5. Pre-req’s: Are there any elements of your business that a potential customer would immediately look for or need assurance about before continuing to consider your offerings? |
|
| 6. Competition: Who else is trying to reach your target audience with similar products/services? What are their Web site addresses? |
|
| 7. Tone: What feelings do you want your visitors to leave with? |
|
| 8. Evaluation: How will you determine if your Web site is “successful”? |
|
| 9. Point Person: Please include name, email, address, phone, alternate phone, fax, etc. that you would like us to use for the person who will be in charge of this project on your end. |
|
